About Us

Your business success is our obsession. 

Leo & Dragon takes pride in translating insights into digestible storytelling that is actionable for your business. Investment into our nimble insights creates growth and opportunities for business leaders, entrepreneurs and insight professionals.

We understand how to connect learnings to strategic initiatives for your organizations so every conversation with your business partners is meaningful.

Leo and Dragon is a new kind of insights partner, led by someone who's been on both sides.

Joseph has 18 years of experience working on the client side, the agency side and at a tech startup to pioneer automation in Canada, as well as serving as Chair of the Client-Side Researcher Council. He's heard what success looks like firsthand from both clients and suppliers when it comes to insights and pain points.

Joseph saw a gap in the world of research and insight consultancy. What was missing were insights rooted in cultural trends, consumer behaviour and the perspective of lifestyle influencers. He decided to start a consultancy integrating foresight, best market research designs and influencer voices to innovate brand strategy.

As a food startup founder, Joseph knows the challenges and opportunities of bringing a brand from concept through to product development and building the brand in market.

WHY LEO & DRAGON?
We're focused on our clients' needs.
WHY LEO & DRAGON?
We deliver actionable insights.
WHY LEO & DRAGON?
We execute excellently.
WHY LEO & DRAGON?
We invest in storytelling.
WHY LEO & DRAGON?
We invest in people.
WHY LEO & DRAGON?
We bring fresh new thinking.

Our team are experts in bringing insights to life.

Joseph

Founder & CEO

Joe

VP of Research

Megan

VP of Strategy

Ollie

VP of Design

Let's take your insights to the next level.

Get in touch today to discuss how we can help with your next project.