Your business success is our obsession.
Leo & Dragon takes pride in translating insights into digestible storytelling that is actionable for your business. Investment into our nimble insights creates growth and opportunities for business leaders, entrepreneurs and insight professionals.
We understand how to connect learnings to strategic initiatives for your organizations so every conversation with your business partners is meaningful.
Leo and Dragon is a new kind of insights partner, led by someone who's been on both sides.
Joseph has 18 years of experience working on the client side, the agency side and at a tech startup to pioneer automation in Canada, as well as serving as Chair of the Client-Side Researcher Council. He's heard what success looks like firsthand from both clients and suppliers when it comes to insights and pain points.
Joseph saw a gap in the world of research and insight consultancy. What was missing were insights rooted in cultural trends, consumer behaviour and the perspective of lifestyle influencers. He decided to start a consultancy integrating foresight, best market research designs and influencer voices to innovate brand strategy.
As a food startup founder, Joseph knows the challenges and opportunities of bringing a brand from concept through to product development and building the brand in market.
Joseph
Founder & CEO
GO TO SNACK
Perfect Bar
FAVOURITE COMFORT FOOD
Vietnamese Pho
MUST-HAVE BEVERAGE
Poppi, Ollipop
SWEAR-BY BEAUTY PRODUCT
Ordinary, Glow Recipe
FASHION BRAND OBSESSION
Y3, Balenciaga
Joe
VP of Research
GO TO SNACK
Prosciutto
FAVOURITE COMFORT FOOD
Pizza or Lasagna
MUST-HAVE BEVERAGE
St. Bernardus Abt 12 (Belgian Strong Dark Beer!)
SWEAR-BY BEAUTY PRODUCT
Hawkins & Brimble Facial Moisturizer
FASHION BRAND OBSESSION
Mitchell & Ness
Megan
VP of Strategy
GO TO SNACK
Salt & vinegar Kettle Chips
FAVOURITE COMFORT FOOD
Homemade khichdi with warm sourdough bread
MUST-HAVE BEVERAGE
San Pellegrino sparkling water
SWEAR-BY BEAUTY PRODUCT
Sunscreen, Summer Fridays, and Kulfi eyeliner
FASHION BRAND OBSESSION
Louis Vuitton, Levis, Sophie Darling, Mood Fabrics & Assembly Line patterns
Ollie
VP of Design
GO TO SNACK
Joey Nordic Seed Crisps
FAVOURITE COMFORT FOOD
Beans on Toast
MUST-HAVE BEVERAGE
Coconut Water
SWEAR-BY BEAUTY PRODUCT
Weleda Skin Food
FASHION BRAND OBSESSION
Patagonia
Let's take your insights to the next level.
Get in touch today to discuss how we can help with your next project.