Artificial intelligence (AI) is revolutionizing the way market research is conducted, offering powerful tools to analyze large data sets, automate routine processes, and provide real-time insights. However, despite its transformative potential, the implementation of AI is far from straightforward. Challenges such as bias, error, and the need for expert oversight highlight the limitations of current AI technologies, especially in areas requiring nuanced interpretation and human expertise. This blog post explores how AI is being effectively utilized in market research today, the caveats that come with these tools, and the strategic approaches organizations can adopt to seamlessly integrate AI into their workflows while addressing ethical and operational considerations.

You can read our full report here: Leo & Dragon Whitepaper - Level-setting for AI in Market Research